Core and trend led Infant Style Guide Assets Paddington for Baby
For over 60 years, British-born writer Michael Bond has delighted readers all over the world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The kindness and humour in the stories appeal to children and adults alike, ensuring Paddington's enduring popularity from one generation to the next.
Since the publication of A Bear called Paddington in 1958, families can follow Paddington’s adventures and mishaps in a collection of books, an action-packed movie franchise and a new TV series introducing the beloved bear to a whole new set of fans.
We have had the pleasure of working with the team at Copyrights to develop core and trend led themes for their Paddington for Baby Style Guide. Assets including placements, patterns, badges, icons and product layouts were created based around the theme of KINDNESS – Paddington’s superpower!
The Style Guide was created to showcase the brand to potential retail buyers and to support existing partners with new creative content across key buying categories.
©P&Co. Ltd./SC 2022
“I wanted to let you know we’ve had a fantastic reception to the new Paddington for Baby treatments. Over the last two days we’ve hosted a virtual webinar with global agents and licensees, sharing updates across the franchise. Everyone has been super impressed and cannot wait to start working with the new assets so congratulations to you and the team, we’re so very proud of what we’ve achieved together.”